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- Closed $2.4M in new ARR in FY24 against a $1.8M quota (133%); President's Club.
- Won 3 of the top-10 logos in the segment, including two competitive displacements of Salesloft.
- Mentored 4 incoming AEs; all hit ramp targets within their first full quarter.
- Closed 240+ new logos at $18k average ACV across two segments.
- Built an outbound playbook for the early-stage YC vertical; adopted by 8 reps team-wide.
- Promoted from SDR to AE in 10 months — top quartile across the cohort.
- Generated 110 qualified opportunities per quarter, 35% above team average.
- Built and rolled out the team's sequence-templates library, used by 30 SDRs.
- Built and shipped the homepage recommender that now drives 18% of purchases (+2.1% lift in conversion).
- Replaced legacy collaborative-filtering pipeline with a two-tower embedding model on Vertex AI.
- Co-authored an internal style guide for offline → online evaluation that's now standard across the org.
- Improved track-level genre tagging F1 from 0.71 → 0.86 by fine-tuning BERT on Spotify's editorial corpus.
- Designed and ran the A/B test that validated personalized playlist covers (+4% engagement, shipped globally).
- Manage 3 teams (12 ICs) covering Build, Runtime, and Edge. Quarterly attrition under 5%.
- Drove the planning model that cut quarterly replanning time by half while shipping +18% more work.
- Coached two senior engineers to staff-level promotions in 18 months.
- Built the data-ingestion team from 2 to 9 engineers across two timezones.
- Owned the v3 ingestion rewrite that took p99 from 4.2s to 380ms.
|
— Skills
Management.
Hiring, Performance, Roadmapping, Coaching, Cross-functional partnership
Technical.
Distributed systems, Data platforms, Reliability
Companies.
Vercel, Twilio Segment, Pivotal
|
— Education
University of Texas at Austin
BS Electrical & Computer Engineering 2014 |
| Founder & CEO, Cardinal AI (acquired) | Jan 2021 – Mar 2024 |
- —Took the company from idea to $14M ARR in 30 months; acquired by a public AI company for $145M.
- —Hired the founding team across product, eng, and GTM — 38 employees across 3 timezones at exit.
- —Raised $22M across seed and Series A from Bessemer, First Round, and angels at OpenAI and Stripe.
- —Personally closed 7 of the first 12 enterprise contracts (avg ACV $180k).
| Founder, Loop (acquihired by Notion) | May 2015 – Aug 2018 |
- —Built a developer-facing collaboration tool from $0 to $1.2M ARR before acquihire.
- —Featured on Show HN front page; converted 3% of visitors to paid in the first quarter.
| Product Manager, Stripe | Aug 2012 – Apr 2015 |
- —Early PM hire (#43); owned the developer-onboarding surface during the company's 5×-100× growth phase.
| Head of Marketing · Tally (SaaS, Series A) | Feb 2023 – Present |
- Built the marketing org from scratch — 5 hires across content, paid, and lifecycle within 9 months.
- Drove organic traffic from 12k → 180k monthly via a comparison-content playbook ranking on 40+ competitor keywords.
- Ran ICP-targeted LinkedIn campaigns at $34 CAC against $1,800 ACV; ROAS 11×.
| Senior Performance Marketer · Outpost (DTC apparel) | Aug 2019 – Jan 2023 |
- Scaled paid social spend from $0 → $4M/year across Meta, TikTok, and YouTube.
- Architected a UGC content engine producing 80+ creative assets per month at $20/asset.
- Built attribution model in BigQuery that surfaced TikTok's true ROAS (4.2× vs. last-click 1.1×).
|
Skills
Paid: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, YouTube Ads
Content & SEO: Ahrefs, Surfer, Editorial calendar, Long-form briefs, Topical authority
Analytics: GA4, BigQuery, SQL, Mixpanel, Looker Studio
Lifecycle: Customer.io, Iterable, Klaviyo, Segmentation, Lifecycle copy
|
Education
UCLA
BA Communication 2018 |
| Notion | Apr 2022 – Present |
| Product Manager · Growth, Remote |
- Owned the template gallery rebuild; doubled new-user activation rate within 6 weeks of launch.
- Ran 47 growth experiments across signup → first-block-created; achieved 23% relative lift in week-1 retention.
- Built the team's experiment-velocity dashboard, now used by 8 PMs across the company.
| HubSpot | Jun 2019 – Mar 2022 |
| Associate Product Manager → Product Manager, Cambridge, MA |
- Drove $4M in incremental ARR via three pricing experiments on the Starter tier.
- Launched the in-app email composer, used by 60k SMB customers daily within 90 days.
- Promoted from APM to PM in 18 months — half the typical timeline.
- Led the rider home redesign that lifted weekly active users 8% in the first quarter post-launch.
- Built a contributor program for the company-wide design system, now used by 11 product teams.
- Mentored 4 junior designers; two were promoted within their first year on the team.
- Owned end-to-end design for the Stripe Tax launch across the US and EU markets.
- Shipped a unified invoicing surface that consolidated three legacy products for 200k merchants.
- Drove a research initiative into international onboarding that informed product strategy for two quarters.
- Designed the consumer-facing checkout flow for the flagship app, doubling completion rate.
- Established the company's first design-token system, adopted by both web and iOS.
- Re-architected the metrics ingestion pipeline to handle 4M events/sec peak, reducing p99 latency 35%.
- Migrated 14 services from Kafka to Pulsar with zero data loss; coordinated across 6 teams.
- Authored the team's on-call runbook and reduced page volume 60% over two quarters.
- Built the transaction-categorization service in Go; processes 12M transactions/day.
- Led a quarter-long effort to reduce p95 API latency from 480ms to 110ms.
- Mentored 3 new grads; established a structured onboarding plan now used company-wide.
- Contributed to the Workers runtime; shipped the initial KV storage write path.
- Built internal tooling to inspect edge cache state, reducing debug time for SREs by ~80%.
- Lead researcher on the onboarding redesign — qualitative + diary studies that informed a 23% lift in account funding within 30 days.
- Built a continuous research panel of 1,400 active investors; PMs now book 6+ studies per quarter against it.
- Co-authored the company's first research repository taxonomy; adopted across 9 product teams.
- Owned host-side research for the trust + safety org; influenced 4 product launches across two release cycles.
- Ran the global multi-method study on the host onboarding gap — directly informed a $12M product investment.
- Mentored 3 junior researchers; 2 promoted within their first review cycle.
|
— Skills
Methods.
Diary studies, Generative interviews, Usability testing, Card sorting, Survey design, Co-design workshops
Analysis.
Thematic analysis, Statistical reasoning, Behavioral analytics, Causal inference
Tools.
Dovetail, Maze, Lookback, Figma, SQL, Looker
|
— Education
University of Michigan
MS Human-Computer Interaction 2019 |
- Closed $2.4M in new ARR in FY24 against a $1.8M quota (133%); President's Club.
- Won 3 of the top-10 logos in the segment, including two competitive displacements of Salesloft.
- Mentored 4 incoming AEs; all hit ramp targets within their first full quarter.
- Closed 240+ new logos at $18k average ACV across two segments.
- Built an outbound playbook for the early-stage YC vertical; adopted by 8 reps team-wide.
- Promoted from SDR to AE in 10 months — top quartile across the cohort.
- Generated 110 qualified opportunities per quarter, 35% above team average.
- Built and rolled out the team's sequence-templates library, used by 30 SDRs.
- Built and shipped the homepage recommender that now drives 18% of purchases (+2.1% lift in conversion).
- Replaced legacy collaborative-filtering pipeline with a two-tower embedding model on Vertex AI.
- Co-authored an internal style guide for offline → online evaluation that's now standard across the org.
- Improved track-level genre tagging F1 from 0.71 → 0.86 by fine-tuning BERT on Spotify's editorial corpus.
- Designed and ran the A/B test that validated personalized playlist covers (+4% engagement, shipped globally).
- Manage 3 teams (12 ICs) covering Build, Runtime, and Edge. Quarterly attrition under 5%.
- Drove the planning model that cut quarterly replanning time by half while shipping +18% more work.
- Coached two senior engineers to staff-level promotions in 18 months.
- Built the data-ingestion team from 2 to 9 engineers across two timezones.
- Owned the v3 ingestion rewrite that took p99 from 4.2s to 380ms.
|
— Skills
Management.
Hiring, Performance, Roadmapping, Coaching, Cross-functional partnership
Technical.
Distributed systems, Data platforms, Reliability
Companies.
Vercel, Twilio Segment, Pivotal
|
— Education
University of Texas at Austin
BS Electrical & Computer Engineering 2014 |
| Founder & CEO, Cardinal AI (acquired) | Jan 2021 – Mar 2024 |
- —Took the company from idea to $14M ARR in 30 months; acquired by a public AI company for $145M.
- —Hired the founding team across product, eng, and GTM — 38 employees across 3 timezones at exit.
- —Raised $22M across seed and Series A from Bessemer, First Round, and angels at OpenAI and Stripe.
- —Personally closed 7 of the first 12 enterprise contracts (avg ACV $180k).
| Founder, Loop (acquihired by Notion) | May 2015 – Aug 2018 |
- —Built a developer-facing collaboration tool from $0 to $1.2M ARR before acquihire.
- —Featured on Show HN front page; converted 3% of visitors to paid in the first quarter.
| Product Manager, Stripe | Aug 2012 – Apr 2015 |
- —Early PM hire (#43); owned the developer-onboarding surface during the company's 5×-100× growth phase.
| Head of Marketing · Tally (SaaS, Series A) | Feb 2023 – Present |
- Built the marketing org from scratch — 5 hires across content, paid, and lifecycle within 9 months.
- Drove organic traffic from 12k → 180k monthly via a comparison-content playbook ranking on 40+ competitor keywords.
- Ran ICP-targeted LinkedIn campaigns at $34 CAC against $1,800 ACV; ROAS 11×.
| Senior Performance Marketer · Outpost (DTC apparel) | Aug 2019 – Jan 2023 |
- Scaled paid social spend from $0 → $4M/year across Meta, TikTok, and YouTube.
- Architected a UGC content engine producing 80+ creative assets per month at $20/asset.
- Built attribution model in BigQuery that surfaced TikTok's true ROAS (4.2× vs. last-click 1.1×).
|
Skills
Paid: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, YouTube Ads
Content & SEO: Ahrefs, Surfer, Editorial calendar, Long-form briefs, Topical authority
Analytics: GA4, BigQuery, SQL, Mixpanel, Looker Studio
Lifecycle: Customer.io, Iterable, Klaviyo, Segmentation, Lifecycle copy
|
Education
UCLA
BA Communication 2018 |
| Notion | Apr 2022 – Present |
| Product Manager · Growth, Remote |
- Owned the template gallery rebuild; doubled new-user activation rate within 6 weeks of launch.
- Ran 47 growth experiments across signup → first-block-created; achieved 23% relative lift in week-1 retention.
- Built the team's experiment-velocity dashboard, now used by 8 PMs across the company.
| HubSpot | Jun 2019 – Mar 2022 |
| Associate Product Manager → Product Manager, Cambridge, MA |
- Drove $4M in incremental ARR via three pricing experiments on the Starter tier.
- Launched the in-app email composer, used by 60k SMB customers daily within 90 days.
- Promoted from APM to PM in 18 months — half the typical timeline.
- Led the rider home redesign that lifted weekly active users 8% in the first quarter post-launch.
- Built a contributor program for the company-wide design system, now used by 11 product teams.
- Mentored 4 junior designers; two were promoted within their first year on the team.
- Owned end-to-end design for the Stripe Tax launch across the US and EU markets.
- Shipped a unified invoicing surface that consolidated three legacy products for 200k merchants.
- Drove a research initiative into international onboarding that informed product strategy for two quarters.
- Designed the consumer-facing checkout flow for the flagship app, doubling completion rate.
- Established the company's first design-token system, adopted by both web and iOS.
- Re-architected the metrics ingestion pipeline to handle 4M events/sec peak, reducing p99 latency 35%.
- Migrated 14 services from Kafka to Pulsar with zero data loss; coordinated across 6 teams.
- Authored the team's on-call runbook and reduced page volume 60% over two quarters.
- Built the transaction-categorization service in Go; processes 12M transactions/day.
- Led a quarter-long effort to reduce p95 API latency from 480ms to 110ms.
- Mentored 3 new grads; established a structured onboarding plan now used company-wide.
- Contributed to the Workers runtime; shipped the initial KV storage write path.
- Built internal tooling to inspect edge cache state, reducing debug time for SREs by ~80%.
- Lead researcher on the onboarding redesign — qualitative + diary studies that informed a 23% lift in account funding within 30 days.
- Built a continuous research panel of 1,400 active investors; PMs now book 6+ studies per quarter against it.
- Co-authored the company's first research repository taxonomy; adopted across 9 product teams.
- Owned host-side research for the trust + safety org; influenced 4 product launches across two release cycles.
- Ran the global multi-method study on the host onboarding gap — directly informed a $12M product investment.
- Mentored 3 junior researchers; 2 promoted within their first review cycle.
|
— Skills
Methods.
Diary studies, Generative interviews, Usability testing, Card sorting, Survey design, Co-design workshops
Analysis.
Thematic analysis, Statistical reasoning, Behavioral analytics, Causal inference
Tools.
Dovetail, Maze, Lookback, Figma, SQL, Looker
|
— Education
University of Michigan
MS Human-Computer Interaction 2019 |
From messy paste to hired-looking PDF.
Drop in a LinkedIn export, a half-finished Google Doc, or a brain dump. Claude structures it. You ship it.
john smith Software ENGINEER · san francisco email: john.smith@example.com / 415.555.0123 linkedin: linkedin.com/in/jsmith github: @jsmith --- WORK --- Google ( Mountain View ) — Software Engineer, L5 Jan 2020-present ( 4 yrs ) · led the search infra team, tech lead since 2022 - cut p99 latency 38% (redesigned query parser) • shipped new ranking pipeline cross-team review 0 incidents + mentored 3 incoming interns -> all return offers stripe SWE jul 2017 → feb 2020 (san francisco, hybrid) worked on the payments api team for ~2.5 yrs, built the rate-limiter (4 nines, 18 mo prod)... also wrote that "redis at scale" post on the blog that did 220k reads. helped onboarding tooling for new hires, cut ramp from 6w to 3w. EDUCATION: Stanford. BS Computer Science, with Honors, 2017 - TA'd CS161 (Algorithms) senior year - ACM ICPC regionals skills:: Go, Python, TypeScript, some Rust systems = kubernetes / grpc / kafka / postgres / redis distributed systems · performance · observability (pasted from linkedin export — 3:47am, please ignore formatting!!)
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- Closed $2.4M in new ARR in FY24 against a $1.8M quota (133%); President's Club.
- Won 3 of the top-10 logos in the segment, including two competitive displacements of Salesloft.
- Mentored 4 incoming AEs; all hit ramp targets within their first full quarter.
- Closed 240+ new logos at $18k average ACV across two segments.
- Built an outbound playbook for the early-stage YC vertical; adopted by 8 reps team-wide.
- Promoted from SDR to AE in 10 months — top quartile across the cohort.
- Generated 110 qualified opportunities per quarter, 35% above team average.
- Built and rolled out the team's sequence-templates library, used by 30 SDRs.
- Built and shipped the homepage recommender that now drives 18% of purchases (+2.1% lift in conversion).
- Replaced legacy collaborative-filtering pipeline with a two-tower embedding model on Vertex AI.
- Co-authored an internal style guide for offline → online evaluation that's now standard across the org.
- Improved track-level genre tagging F1 from 0.71 → 0.86 by fine-tuning BERT on Spotify's editorial corpus.
- Designed and ran the A/B test that validated personalized playlist covers (+4% engagement, shipped globally).
- Manage 3 teams (12 ICs) covering Build, Runtime, and Edge. Quarterly attrition under 5%.
- Drove the planning model that cut quarterly replanning time by half while shipping +18% more work.
- Coached two senior engineers to staff-level promotions in 18 months.
- Built the data-ingestion team from 2 to 9 engineers across two timezones.
- Owned the v3 ingestion rewrite that took p99 from 4.2s to 380ms.
|
— Skills
Management.
Hiring, Performance, Roadmapping, Coaching, Cross-functional partnership
Technical.
Distributed systems, Data platforms, Reliability
Companies.
Vercel, Twilio Segment, Pivotal
|
— Education
University of Texas at Austin
BS Electrical & Computer Engineering 2014 |
| Founder & CEO, Cardinal AI (acquired) | Jan 2021 – Mar 2024 |
- —Took the company from idea to $14M ARR in 30 months; acquired by a public AI company for $145M.
- —Hired the founding team across product, eng, and GTM — 38 employees across 3 timezones at exit.
- —Raised $22M across seed and Series A from Bessemer, First Round, and angels at OpenAI and Stripe.
- —Personally closed 7 of the first 12 enterprise contracts (avg ACV $180k).
| Founder, Loop (acquihired by Notion) | May 2015 – Aug 2018 |
- —Built a developer-facing collaboration tool from $0 to $1.2M ARR before acquihire.
- —Featured on Show HN front page; converted 3% of visitors to paid in the first quarter.
| Product Manager, Stripe | Aug 2012 – Apr 2015 |
- —Early PM hire (#43); owned the developer-onboarding surface during the company's 5×-100× growth phase.
| Head of Marketing · Tally (SaaS, Series A) | Feb 2023 – Present |
- Built the marketing org from scratch — 5 hires across content, paid, and lifecycle within 9 months.
- Drove organic traffic from 12k → 180k monthly via a comparison-content playbook ranking on 40+ competitor keywords.
- Ran ICP-targeted LinkedIn campaigns at $34 CAC against $1,800 ACV; ROAS 11×.
| Senior Performance Marketer · Outpost (DTC apparel) | Aug 2019 – Jan 2023 |
- Scaled paid social spend from $0 → $4M/year across Meta, TikTok, and YouTube.
- Architected a UGC content engine producing 80+ creative assets per month at $20/asset.
- Built attribution model in BigQuery that surfaced TikTok's true ROAS (4.2× vs. last-click 1.1×).
|
Skills
Paid: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, YouTube Ads
Content & SEO: Ahrefs, Surfer, Editorial calendar, Long-form briefs, Topical authority
Analytics: GA4, BigQuery, SQL, Mixpanel, Looker Studio
Lifecycle: Customer.io, Iterable, Klaviyo, Segmentation, Lifecycle copy
|
Education
UCLA
BA Communication 2018 |
| Notion | Apr 2022 – Present |
| Product Manager · Growth, Remote |
- Owned the template gallery rebuild; doubled new-user activation rate within 6 weeks of launch.
- Ran 47 growth experiments across signup → first-block-created; achieved 23% relative lift in week-1 retention.
- Built the team's experiment-velocity dashboard, now used by 8 PMs across the company.
| HubSpot | Jun 2019 – Mar 2022 |
| Associate Product Manager → Product Manager, Cambridge, MA |
- Drove $4M in incremental ARR via three pricing experiments on the Starter tier.
- Launched the in-app email composer, used by 60k SMB customers daily within 90 days.
- Promoted from APM to PM in 18 months — half the typical timeline.
Professional Summary
Professional Experience
| Staff Product Designer | Jan 2022 – Present |
- Led the rider home redesign that lifted weekly active users 8% in the first quarter post-launch.
- Built a contributor program for the company-wide design system, now used by 11 product teams.
- Mentored 4 junior designers; two were promoted within their first year on the team.
| Senior Product Designer | Jul 2018 – Dec 2021 |
- Owned end-to-end design for the Stripe Tax launch across the US and EU markets.
- Shipped a unified invoicing surface that consolidated three legacy products for 200k merchants.
- Drove a research initiative into international onboarding that informed product strategy for two quarters.
| Product Designer | Jun 2016 – Jul 2018 |
- Designed the consumer-facing checkout flow for the flagship app, doubling completion rate.
- Established the company's first design-token system, adopted by both web and iOS.
| Senior Software Engineer · Distributed systems |
- Re-architected the metrics ingestion pipeline to handle 4M events/sec peak, reducing p99 latency 35%.
- Migrated 14 services from Kafka to Pulsar with zero data loss; coordinated across 6 teams.
- Authored the team's on-call runbook and reduced page volume 60% over two quarters.
- Built the transaction-categorization service in Go; processes 12M transactions/day.
- Led a quarter-long effort to reduce p95 API latency from 480ms to 110ms.
- Mentored 3 new grads; established a structured onboarding plan now used company-wide.
- Contributed to the Workers runtime; shipped the initial KV storage write path.
- Built internal tooling to inspect edge cache state, reducing debug time for SREs by ~80%.
| Senior UX Researcher | Sep 2022 – Present |
- Lead researcher on the onboarding redesign — qualitative + diary studies that informed a 23% lift in account funding within 30 days.
- Built a continuous research panel of 1,400 active investors; PMs now book 6+ studies per quarter against it.
- Co-authored the company's first research repository taxonomy; adopted across 9 product teams.
| UX Researcher II | Apr 2019 – Aug 2022 |
- Owned host-side research for the trust + safety org; influenced 4 product launches across two release cycles.
- Ran the global multi-method study on the host onboarding gap — directly informed a $12M product investment.
- Mentored 3 junior researchers; 2 promoted within their first review cycle.
| MS Human-Computer Interaction / University of Michigan , Ann Arbor, MI | 2019 |
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